Busamed Group

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The Client

Busamed Group is one of the largest private healthcare providers in South Africa and boasts 7 award winning hospitals located throughout the country. Being one of the first black owned health care providers in South Africa, they pride themselves on leading service standards and their commitment to be at the forefront of cutting edge medical treatment and technology.

project type

Multi-Website and Doctor Listing Functionality

our role

UX & UI Design, Technical Development and Hosting

year

2018 - 2019

location

South Africa

the brief

Our initial analysis highlighted a host of issues that ranged from poor mobile optimisation and unsatisfactory load times to an out-dated look-and-feel and cumbersome navigation. This in turn had created a lack of digital presence and impact for the Busamed Brand.

Please note that all data in this case study has been anonymised to protect client confidentiality

What we achieved

The Solution

We performed an in-depth analysis of all existing sites and presented Busamed with a highly detailed proposal to elevate their digital representation across the group. Our solution included the following:

A WordPress developed multisite for the Group and individual hospitals.

The use of Professional Photography and Drone Footage throughout the websites to give them a fresh and vibrant aesthetic.

Upgraded Doctors and Services Listing pages that integrated advanced search functionality.

Individual Technology showcases per hospital drawing attention to the unique treatments and specialists from each.

A Careers Portal with advanced data capturing.

A fully POPI compliant design.

Press Room support for weekly curated articles, news and service updates.